Athar was inspired by its founder: A traveler with a deep connection to scents and their ability to evoke emotions and memories.

For our founder, each fragrance carried a memory of a country visited, a loved one or the warmth of home. Rooted in this belief that scents leave a lasting impression on the heart and soul, Athar was born to merge the timeless heritage of oud with the universal language of fragrance. Through our creations, we bring the essence of culture, elegance, memory and connection to life.